Developed the logo and identity for Fort Mackinac, a historic military outpost on Michigan’s beautiful Mackinac Island.
Services
- Visual Identity
- Illustration
- Graphic Design
- Brand Guidelines
Horizontal Logo
Details
The client requested that the Fort Mackinac identity should convey the 1880s Victorian era, the time period when the fort was heavily used, and incorporate the iconic “West Blockhouse.”
Solution
A period appropriate font was selected, after an extensive research and vetting process. Liner flourishes were added to strengthen the Victorian feel, as well as add graphic structure. The “West Blockhouse” illustration mimics the engraving styles of the period, but is entirely vector, so it can be scaled up and down across media without losing visual integrity.
I’ve been going to Mackinac Island and Fort Mackinac since I was a little kid. Having the opportunity to redesign the logo was a great privilege and honor.
Wave Logo
Stacked Logo
Wordmark
Alternate Logos
